{"id":9552,"date":"2021-06-07T12:04:20","date_gmt":"2021-06-07T12:04:20","guid":{"rendered":"https:\/\/www.mozark.ai\/?p=9552"},"modified":"2021-06-19T04:18:42","modified_gmt":"2021-06-19T04:18:42","slug":"smart-media","status":"publish","type":"post","link":"https:\/\/www.mozark.ai\/smart-media\/","title":{"rendered":"Smart Media"},"content":{"rendered":"\n  <div class=\"banner has-hover case-study-1 hide-for-small\" id=\"banner-254977312\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill bg-loaded\"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div><!-- bg-layers -->\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1198406272\" class=\"text-box banner-layer case-study-box-text x5 md-x5 lg-x5 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text \">\n              \n              <div class=\"text-inner text-left\">\n                  \n<h3 class=\"cse-h3\">CASE STUDY:<\/h3>\n<h1 class=\"uppercase\">Smart media<\/h1>\n<p>Large Indian OTT video streaming player leverages the MOZARK platform to dramatically improve its content delivery experience<\/p>\n              <\/div>\n           <\/div><!-- text-box-inner -->\n                            \n<style scope=\"scope\">\n\n#text-box-1198406272 {\n  width: 60%;\n}\n#text-box-1198406272 .text {\n  font-size: 100%;\n}\n\n\n@media (min-width:550px) {\n\n  #text-box-1198406272 {\n    width: 40%;\n  }\n\n}\n<\/style>\n    <\/div><!-- text-box -->\n \n        <\/div><!-- .banner-layers -->\n      <\/div><!-- .banner-inner -->\n\n            \n<style scope=\"scope\">\n\n#banner-254977312 {\n  padding-top: 500px;\n}\n#banner-254977312 .bg.bg-loaded {\n  background-image: url(https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/05\/Media-Banner_1-1400x526.jpg);\n}\n#banner-254977312 .overlay {\n  background-color: rgba(0,0,0,.5);\n}\n<\/style>\n  <\/div><!-- .banner -->\n\n\n\n  <div class=\"banner has-hover show-for-small\" id=\"banner-460721655\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill bg-loaded\"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div><!-- bg-layers -->\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n        <\/div><!-- .banner-layers -->\n      <\/div><!-- .banner-inner -->\n\n            \n<style scope=\"scope\">\n\n#banner-460721655 {\n  padding-top: 450px;\n}\n#banner-460721655 .bg.bg-loaded {\n  background-image: url(https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/06\/Smart-Media.png);\n}\n#banner-460721655 .overlay {\n  background-color: rgba(0,0,0,.5);\n}\n<\/style>\n  <\/div><!-- .banner -->\n\n\n\t<section class=\"section case-study-content\" id=\"section_489631624\">\n\t\t<div class=\"bg section-bg fill bg-fill bg-loaded bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div><!-- .section-bg -->\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-360748871\">\n<div class=\"col medium-7 small-12 large-7\"  ><div class=\"col-inner\"  >\n<h2 class=\"uppercase\" style=\"color: #08509f; text-align: left;\">BENCHMARKING VIDEO ON DEMAND<\/h2>\n<p>Video streaming is all about providing uninterrupted, high resolution content to customers while they are at home, work or travelling. In an era of every increasing application releases, keeping a track of the quality of experience and ensuring that you are the best amongst peers is a challenge. The OTT player was looking for a cost effective solution for <a href=\"https:\/\/www.mozark.ai\/apps\/\">user experience monitoring<\/a> and diagnosing issues quickly. MOZARK leveraged its industry first AQUAMARK product to deliver this in a cost-effective manner.<\/p>\n<h2 class=\"uppercase\" style=\"color: #08509f;\">MEASURING EXPERIENCE<\/h2>\n<p>MOZARK helped monitor user experience and benchmark against competitors with the help of its AQUAMARK tool.<\/p>\n<ul>\n<li>Tests were carried out in 22 cities and benchmarked against 4 competitors. Both responsiveness and streaming capabilities were tested.<\/li>\n<li>Several major KPIs were measured \u2013 time to load the app, video play start time, video buffering time, number of buffering stops.re tested.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2245 size-medium aligncenter\" src=\"https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/01-800x308.png\" alt=\"\" width=\"800\" height=\"308\" srcset=\"https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/01-800x308.png 800w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/01-1400x539.png 1400w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/01-768x296.png 768w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/01-1536x592.png 1536w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/01-2048x789.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li>Troubleshooting was simple; network, android, appium, and screen logs were captured from the device and analyzed to provide valuable insights.<\/li>\n<li>Key observations were:\n<ol>\n<li>Higher tracking and marketing analytics SDK integrations compared to its competitors was slowing the app down.<\/li>\n<li>Network calls were longer and sequential leading to a degraded app loading experience.<\/li>\n<li>Live streaming performance was poorer than its own VoD performance.<\/li>\n<li>Choice of CDN was not optimized by geography.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-1945\" src=\"https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/02-776x400.png\" alt=\"\" width=\"776\" height=\"400\" srcset=\"https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/02-776x400.png 776w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/02-1400x721.png 1400w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/02-768x396.png 768w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/02-1536x791.png 1536w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/02-2048x1055.png 2048w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/h2>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1955 size-medium\" src=\"https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/CDN-800x262.png\" alt=\"\" width=\"800\" height=\"262\" srcset=\"https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/CDN-800x262.png 800w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/CDN-1400x458.png 1400w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/CDN-768x251.png 768w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/CDN-1536x502.png 1536w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/CDN-2048x670.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/h2>\n<h2 class=\"uppercase\" style=\"color: #08509f;\">UNIFIED DASHBOARD<\/h2>\n<p>The app gained valuable insights to initiate a focused program on improving <strong>Quality of Experience.<\/strong> They identified that their app load workflow, live streaming architectures, and CDN host needed significant optimization. Mozark aggregated the \u201coutside in\u201d data and the apps \u201cinside out\u201d data into a framework to institutionalize a common metric language across the organization to track and improve QoE.<\/p>\n<p><strong>MOZARK<\/strong> helped the app in targeting its marketing focus and improve churn reduction, enabling it to transform its in-app experience and not lose out on significant revenue.<\/p>\n<\/div><\/div>\n<div class=\"col medium-1 small-12 large-1\"  ><div class=\"col-inner\"  >\n<\/div><\/div>\n\n<\/div>\n\t\t<\/div><!-- .section-content -->\n\n\t\t\n<style scope=\"scope\">\n\n#section_489631624 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_2064424001\">\n\t\t<div class=\"bg section-bg fill bg-fill bg-loaded bg-loaded\" >\n\n\t\t\t\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:1px 0px 1px 0px;\">\n\t<\/div>\n\n\t\t<\/div><!-- .section-bg -->\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-large align-middle\"  id=\"row-385933273\">\n<div class=\"col small-12 large-12\"  ><div class=\"col-inner text-center\"  >\n<h2 class=\"mozark-section-h2\"><strong>Experience is All<br \/>\n<\/strong><\/h2>\n<p style=\"text-align: center;\">Perfect connectivity anywhere and anytime is a major challenge not only for consumers, enterprises and public entities but also for mission critical situations that will be powered by new age technologies such as 5G and IoT. Mozark&#8217;s connectivity experience platform that is aimed at measuring, diagnosing, and enhancing connectivity QoE.<\/p>\n<\/div><\/div>\n<div class=\"col small-12 large-12\"  ><div class=\"col-inner text-center\" style=\"margin:-20px 0px 0px 0px;\" >\n\t<div class=\"img has-hover watch_demo_img x md-x lg-x y md-y lg-y\" id=\"image_1073660848\">\n\t\t<a class=\"open-video\" href=\"https:\/\/www.youtube.com\/watch?v=Xos8FZPoIqU\"  >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"1020\" height=\"579\" src=\"https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/Thumbnail-01-1400x795.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/Thumbnail-01-1400x795.jpg 1400w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/Thumbnail-01-705x400.jpg 705w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/Thumbnail-01-768x436.jpg 768w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/Thumbnail-01-1536x872.jpg 1536w, https:\/\/www.mozark.ai\/wp-content\/uploads\/2020\/04\/Thumbnail-01-2048x1163.jpg 2048w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\t<div class=\"overlay\" style=\"background-color: rgba(0, 0, 0, 0.16)\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"absolute no-click x50 y50 md-x50 md-y50 lg-x50 lg-y50 text-shadow-2\">\n\t\t\t\t\t<div class=\"overlay-icon\">\n\t\t\t\t\t\t<i class=\"icon-play\"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style scope=\"scope\">\n\n#image_1073660848 {\n  width: 40%;\n}\n\n\n@media (min-width:550px) {\n\n  #image_1073660848 {\n    width: 23%;\n  }\n\n}\n\n\n@media (min-width:850px) {\n\n  #image_1073660848 {\n    width: 40%;\n  }\n\n}\n<\/style>\n\t<\/div>\n\t\n<a rel=\"noopener noreferrer\" href=\"https:\/\/www.mozark.ai\/request-a-demo\/\" target=\"_blank\" class=\"button primary request-demo-btn\"  style=\"border-radius:5px;\">\n    <span>Request a Demo<\/span>\n  <\/a>\n\n<\/div><\/div>\n\n<style scope=\"scope\">\n\n<\/style>\n<\/div>\n\t\t<\/div><!-- .section-content -->\n\n\t\t\n<style scope=\"scope\">\n\n#section_2064424001 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(193, 193, 193);\n}\n#section_2064424001 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":9553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mozark.ai\/wp-json\/wp\/v2\/posts\/9552"}],"collection":[{"href":"https:\/\/www.mozark.ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mozark.ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mozark.ai\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mozark.ai\/wp-json\/wp\/v2\/comments?post=9552"}],"version-history":[{"count":4,"href":"https:\/\/www.mozark.ai\/wp-json\/wp\/v2\/posts\/9552\/revisions"}],"predecessor-version":[{"id":10319,"href":"https:\/\/www.mozark.ai\/wp-json\/wp\/v2\/posts\/9552\/revisions\/10319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mozark.ai\/wp-json\/wp\/v2\/media\/9553"}],"wp:attachment":[{"href":"https:\/\/www.mozark.ai\/wp-json\/wp\/v2\/media?parent=9552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mozark.ai\/wp-json\/wp\/v2\/categories?post=9552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mozark.ai\/wp-json\/wp\/v2\/tags?post=9552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}