It seems intuitive that the user’s Quality of Experience (QoE) correlates with better financial performance for firms. The below chart shows such back-of-the-envelope analysis. Brands that lead in Quality of Experience (QoE) are growing their revenues much faster than the laggards. Imparting an incessant, flawless digital experience to customers on mobile apps is no more a choice but a necessity for companies.

To lead QoE, one cannot test, measure, or optimize mobile apps from an in-house lab. While functionality aspects of an app can most efficiently be evaluated in a lab environment, this is of limited value when testing user experience. Such analysis is supposed to be handled very differently from standard software testing.

Software testing only tests what an application is supposed to do, but not how it interacts with its users. Whereas non-functional testing (QoE testing) tests areas of the app that is independent of the individual features or components of the app.

If we take an example of a banking mobile app. With functional testing, we want to be sure that someone can log in, check account details, and then sign out. But with non-functional tests, we can measure the amount of time it takes for the user to log in, check account details and eventually sign out.

Non-functional testing (QoE testing) measures product behavior and characteristics. This type of test does not check whether the functionality is working, rather it tests if the functionality is effective. In a way, testing for QoE helps in measuring the app experience.

Well, with MOZARK Application Testing Platform, one can measure app experience and perform software testing conveniently. It calculates a score called App QoE Index (AQI) and provides detailed analysis on the Quality of Experience (QoE) of the app, including temporal and geospatial analysis. AQI can be analyzed further by breaking it into different components. The platform is highly customizable and enables users to analyze QoE on an app or a network through various cuts. There are various useful filters enabling QoE analysis in a city, network, download speed, time of the day, etc. Moreover, the KPIs cards highlight the value of key scores/KPIs. Above all, users can do analysis through customized views: trend line, comparison charts, distribution charts.

It is evident from the above chart that users switch to peer apps if they do not get the right QoE. So, MOZARK Application Testing platform benchmarks the app with its peer apps for any of the QoE KPIs and provides a comparison. This comparison is important as the users themselves are doing this.

Basically, the MOZARK Application Testing Platform informs on how Quality of Experience (QoE) parameters are performing for a particular app.

It is easy enough to identify bugs in the functionalities with software testing. However, it’s harder to establish which of these functionalities, if any, are likely to make the user experience poor while the app is mid-session or put them off using it altogether; and many issues can easily slip through the net.

The firms must approach it from a user-centric perspective and test their sites and apps using MOZARK Application Testing platform in the wild to ensure they work as intended in the hands of users.

Written By

Neha Gupta & Sourabh Chowdhury